A few
days after the universal drama that is Miss Universe 2015 coronation night
unfolded, it is still the hottest topic
around. The internet is littered with it, it is the buzz around office and
still the subject on most lunch and dinners. Ironically, In the middle of it
was a prominently mustached man sporting a bald head, Steve Harvey.
I had to
admit, I didn't know who the guy was, until a friend told me what he does for a
living. When I saw Mr. Harvey for the first time, my thought was, "Richard
Pryor (RIP) is hosting the show. Lol.
I
immediately noticed that he look nervous,
unnatural and seems a little bit distracted, so I figured that maybe
being around 80 plus pretty ladies and hosting a live show with millions of
audience around the globe has something to do with that. In any case, to me he
doesn't look like he's doing a good job.
In my
opinion there are 2 major factors that contributed to all this brouhaha.
- Lack of preparation from the emcee. My observation was confirmed when it was reported that Mr. Harvey didn't practice the announcement of the winners.
- And a Failed design. Failed what? Did I just incorporate my work skills in this? Yes, I just did. Let me explain.
More than
a decade ago, when I was just starting my career in what they call now as
"IT", I attended a company paid traning for Systems Analysis and
Design. There are a few things that stuck with me from that week-long training, and one of those is the proper way
of designing trade documents or any documents for that matter.
Back in
the days, Erap jokes were very popular and the trainer made a hilarious joke
about him. Here it is: When Erap is filling up his COC form, (certificate of candidacy) with FVR and
Miriam, he looked at it, he saw the field "Surname", so he wrote down
his name, then wrote down his first name across the field "Firstname"
and so on and so fort. Pretty soon he came across a field for "Sex",
he hesitated. He casually glanced at FVR's form and saw that FVR wrote "M" in it. Curiously
he took a peek at Miriam's COC and saw that she scribbled "F". At
that moment, he let out a naughty smirk
and wrote down "M-W-F".
A great
example of failed document design, not to mention funny. A better design would
be to put 2 check-boxes along with the letters "M" and "F"
beside each other of course.
Now why
is this relevant to the bungled announcement of the Miss Universe 2015? Well
like I said before, one of the factors that made all of this to happen is the
poor design. In this case, the result card.
Look at
the way the result card was presented. On the left side, starting from the top,
the 2nd runner-up and the 1st runner-up results one on top of the other. It
barely occupies the card vertically, there is more than half of empty space
after that. On the right side, there is a text that says, "Miss Universe
2015" with big fonts, more that 2 times the font size of the the
"runner-ups" fonts. An then, below it is the winner with tiny fonts.
The most questionable in design is why the heck it is placed at the lower right
side of the card? It broke the continuity of information in the card. Normally
people would read from top to bottom, from left to right.
When Mr.
Harvey announced the winner he was holding the card by his right hand. Anybody
holding a card on his right hand would tend to grab it on the lower right side,
exactly where the words "Philippines" was pasted on.
The
recipe for disaster is now complete. Lack of preparation on the part of the
emcee, a badly designed result card plus the fact that he seem a bit uneasy.
Now, when
he read the result, he can clearly see the "2nd Runner up" and the
"1st Runner up" and after that an empty space, he probably gazed on
the upper right side of the card and still empty. At this point the big font
"Miss Universe 2015" looks like an elaborated footnote only, the
title of the event.
So, after
he announced the 2nd runner up, all he could see now is the 1st runner up and
nothing else. At that moment his eyes made him believe that that is gonna be
the last announcement he would make that night and his mind was probably
processing 3 things, the word "1st" then nothing else, last
announcement, winner. And so just like
what they always say, the rest is history.
If only
the result card had a better design, it could have neutralized Mr. Harvey's
lack of practice. If only the winner was placed immediately after the 1st
runner up or even just above the right
side of the card, the day could have been saved.
Our
Confidently Beautiful Queen with a Heart would have taken her traditional
victory walk and it would have spared us all from seeing the ugly side of some
bitter contestants.
If I were
Miss Montenegro or Miss Germany or Miss Colombia, I would sue the designer of
the result card.
:o)
No comments:
Post a Comment